Genzee Ltd

Mobile phones are everywhere these days and a very personal piece of communications equipment. We carry it with most of the time (if not all the time) and we look at it frequently during the day. So it make sense that the mobile phone is a great way of getting your message in front of your customer.

When comparing Mobile Marketing to Email Marketing it does seem like email lacks in various areas. To make a comparison between the two different methods:

• Volume – your text will rarely have to compete for attention compared to email which ends up among 100s of unread messages in the average email inbox
• Open Rates – 98% of your text messages will be read, compared to less than 20% on a (good) email campaign
• Response Rates – 5% is a good average for email marketing, compared to an average of 15% on text messaging
• Reach – 90% of the UK population owns or use a mobile phone and they all support text messaging, compared to only 80% of the UK population using a PC

There is also one other reason why it is very effective: It's not free. Spam filters exists because unscrupulous people can send millions of emails every day free of charge and we need a way to stop it. However, with text messaging there is a charge associate per text and so you need to make sure the person you are texting is a relevant target market.

The good news for SMBs and those starting up a new business is that you can make your existing mailing list 3 times more effective by using a bulk SMS campaign.

So if you are looking to increase sales, consider trying our Bulk SMS Service before looking at ways to increase the size of your mailing list